Privacybeleid
Last updated: 27 November 2025
Jerlue operates this store and website, including all related information, content, features, tools, products and Services, to provide you, the customer, with a personalized shopping experience (the “Services”). Jerlue is powered by Shopify, allowing us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or other transaction, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails with respect to the collection, processing and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing and using the Services, you indicate that you have read this Privacy Policy and that you understand the collection, use, and disclosure of your data as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies you or another person, or that can reasonably be linked to you or another person. Personal information does not include information collected anonymously or information that has been de-identified so that it cannot reasonably be used to identify you or be linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
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Contact information including your name, address, billing address, shipping address, phone number, and email address.
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Financial information including credit card, debit card and bank account numbers, payment card information, financial account information, transaction data, payment method, payment confirmation and other payment details.
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Account information including your username, password, security questions, preferences and settings.
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Transaction details including the items you view, place in your cart, add to your wishlist, purchase, return, exchange or cancel, as well as your past transactions.
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Communications with us, including information you include when communicating with us, such as when sending a customer support request.
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Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
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Usage information, including information about your interactions with the Services, such as how and when you interact with or navigate through the Services.
Sources of Personal Information
We may collect personal information from the following sources:
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Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide your personal information;
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Automatically through the Services, including from your device when you use our products or Services or visit our websites, and through the use of cookies and similar technologies;
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From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf;
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From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:
Delivering, customizing, and improving the Services
We use your personal information to provide the Services, including to perform our agreement with you, process your payments, fulfill your orders, remember your preferences and items of interest, send you account-related notifications, process purchases, returns, exchanges or other transactions, create and manage your account, arrange shipping, facilitate returns or exchanges, enable you to post reviews, and create a personalized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to further customize and improve the Services.
Marketing and advertising
We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional messages via email, SMS or mail, and displaying online advertisements for products or Services on our website or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.
Security and fraud prevention
We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate or take action regarding potential fraudulent, illegal, unsafe or malicious activities, protect public safety, and secure our Services. If you choose to use the Services and create an account, you are responsible for safeguarding your login credentials. We strongly recommend that you do not share your username, password or other access credentials with anyone.
Communicating with you
We use your personal information to provide customer support, respond to you, deliver effective Services, and maintain our business relationship with you.
Legal purposes
We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government authorities, to address civil discovery, potential or actual litigation or other adversarial legal proceedings, and to enforce or investigate possible violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. These circumstances may include:
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With Shopify, vendors and other third parties that perform Services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping);
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With business and marketing partners to provide marketing services and advertising; for example, we use Shopify to support personalized advertising using third-party services based on your online activities with various merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you for targeted advertising and marketing based on your online activities across different merchants and websites. You can exercise your opt-out rights here.
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When you instruct or authorize us to share certain information with third parties, such as to ship your products or through your use of social media widgets or login integrations;
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With our affiliates or otherwise within our group of companies;
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In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable laws (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties located in countries other than your own, to provide and improve the Services.
Additionally, to help protect, grow and improve our business, we use certain enhanced Shopify features that include data from your interactions with our store, along with interactions with other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes.
For more information about how Shopify uses your personal information and any rights you may have, visit Shopify’s Customer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information here (Shopify’s Privacy Portal).
Third-Party Websites and Links
The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on them.
Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may be viewed by other users of the Services and/or users of those third-party platforms without restriction on how it may be used by us or by a third party. Our inclusion of such links does not imply endorsement of the content or their owners or operators, except as stated within the Services.
Children’s Data
The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided personal information to us, you may contact us using the details below to request deletion. As of the effective date of this Privacy Policy, we are not aware of having “sold” or “shared” personal information of individuals under 16 years old (as defined by applicable law).
Security and Retention of Your Information
Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you transmit to us may not be secure during transmission. We recommend avoiding the use of unsecured channels to send us sensitive or confidential information.
How long we retain your personal information depends on various factors, including whether we need the information to maintain your account, provide Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights below regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may deny your request as permitted by law.
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Right to access/know: You may have the right to request access to the personal information we hold about you.
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Right to delete: You may have the right to request that we delete personal information we hold about you.
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Right to correct: You may have the right to request that we correct inaccurate personal information we hold about you.
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Right to portability: You may have the right to obtain a copy of the personal information we hold about you and request that we transfer it to a third party, under certain conditions and subject to certain exceptions.
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Right to opt-out of sale or sharing for targeted advertising: Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information or opt out of processing for “targeted advertising,” as defined under applicable privacy law. You can exercise these rights here.
If you visit our website using a browser with Global Privacy Control (GPC) enabled, we will—depending on your location—automatically treat this as a request to opt-out for the device and browser used. If we can link the device to a Shopify account, we will apply the opt-out to the account as well. More information about GPC: https://globalprivacycontrol.org/
Except for GPC, we do not recognize other “Do Not Track” signals sent by browsers or devices.
Managing Communication Preferences
We may send you promotional emails, and you may opt out at any time by using the unsubscribe option included in those emails. If you opt out, we may still send non-promotional emails—for example, about your account or orders.
Additional Rights for the UK and EEA
If you live in the United Kingdom or the European Economic Area (EEA), and subject to applicable exceptions:
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Right to object and restrict processing: You may request that we stop or restrict certain types of processing.
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Withdrawal of consent: When we rely on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing based on consent before withdrawal.
You may exercise any of these rights where indicated in the Services or by contacting us using the information below.
For more information about how Shopify processes your personal information and your rights regarding information processed by Shopify, visit:
https://privacy.shopify.com/en.
We will not discriminate against you for exercising your rights. We may need to verify your identity before processing your request. Where permitted, you may authorize an agent to act on your behalf.
Complaints
If you have concerns about how we process your personal information, contact us using the details below. Depending on where you live, you may have the right to appeal our decision or contact your local data protection authority. For the EEA, a list of relevant authorities is available here.
International Transfers
We may transfer, store and process your personal information outside the country where you live.
If we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent UK-approved contracts, unless the destination country has been deemed to provide adequate protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date, and provide notice as required by applicable law.
Contact
If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us at:
Email: info@jerlue.com
Address: Rivium Promenade 200, Capelle aan den IJssel, 2909LM, NL
For purposes of applicable data protection laws, we are the data controller of your personal information.